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Apple Event Keynote September 2018: The Year of Excess

September 15, 2018

The time of year has come when Apple graces its customers with a variety of new electronics to add to their collections. On Sept. 12 at the Steve Jobs theater in Cupertino, Calif., Apple showcased new gadgets including a new watch and not one, but three iPhones.


Right off the bat, Apple CEO Tim Cook unveiled the first new product of the event: the Apple Watch Series 4. The new Apple Watch has the largest display yet, with the screen size increased by more than 30 percent. The overall watch size remains the same as the previous version of the Apple Watch, allowing the curved edges of the screen to reach the borders of the watch.


The Series 4 also expands on its health functions. The Apple Watch already detects heart rate; however, Apple has added a new sensory system called an electrocardiogram (ECG). ECGs can provide real-time data to the users and their doctors and can analyze heart rhythm as well as detect symptoms of atrial fibrillation. The watch also alerts users if their heart rate goes above or below a specific rate.


One of the most exciting features accompanying the new Apple Watch is the new fall detector. Once the user falls from a high position relative to the ground, the Series 4 will simulate an alert. From there, the user is able to make an emergency call. This could be extremely useful to older demographic populations in case they happen to fall when they are alone.


The Series 4 watch still comes with either the sports, leather or stainless steel band in a wide array of shades. Apple has also partnered with companies like Nike and Hermes to give every individual a watch that fits their personal agenda and aesthetic. The starting price for the cheapest Series 4 watch is $399; however, prices reach up to $1,449 for the Apple Watch x Hermes series.


The Apple Watch Series 4 will be available for pre-order on Friday, Sept. 14 and for purchase on Friday, Sept. 21. It will only be compatible with iPhone 5S or later and iOS 12 or later.


After a long presentation of the new Apple watch, Cook finally unveiled the product that has been the subject of speculation for months now: The iPhone XS.


                 Photo courtesy of Apple. 



The XS (pronounced ten-ess) showcases a very similar exterior to the iPhone X launched last year, fronting the same OLED display with the infamous notch at the top of the screen still on full display. Just like iPhones 8, 8 Plus and X, the new XS features wireless charging, but charges faster than the X. The new phone is made with surgical-grade stainless steel, creating a glossy look on the sides and back of the phone.


Most of the phone’s features are slight upgrades of the iPhone X. Face ID is now faster and more secure than before. The XS also features a new chip called the A12 Bionic. The chip is Apple’s most powerful, creating better augmented reality experiences, seamless photos and an overall faster and more fluid iPhone experience.


The graphics now perform up to 50 percent better and the battery lasts 30 minutes longer than the iPhone X. Other new features include more storage (up to 512 GB) and a dual-SIM card option, a characteristic useful to international travellers.


The phone also comes in two sizes, the smaller size being the same as the iPhone X with a 5.8 inch screen. The bigger model, the iPhone XS Max, comes with a 6.5 inch super retina OLED screen display, making it the biggest screen Apple has ever had on an iPhone. Both sizes come with 458 pixels per inch, however, the resolution of the XS is 2436x1125 while the XS Max sports a 2688x1242 resolution.


But Apple did not stop there. Before the end of the event, the company announced a third iPhone: the iPhone XR. The XR features a liquid retina LCD display, making it the largest LCD display ever on an iPhone, at 6.1 inches. It also supports wireless charging and uses aerospace-grade aluminum bands for the exterior of the phone, leaving a reflective finish. The XR also uses the A12 Bionic chip, though it does not have the dual camera system found in the XS and XS Max. The camera still records in 4K with up to 60 fps, as well as 1080p HD video for the TrueDepth camera.


The iPhone XS and XS Plus are offered in silver, space gray and gold, while the XR is offered in blue, white, yellow, black, coral and red (Product Red). The starting price for the XS is the same as the iPhone X at $999, while the XS Max starts at $1099 and the XR at $749. The XR will be available for pre-order on Oct. 19 and in stores on Oct. 26 while the XS and XS Max will be available for pre-order on Sept. 14 and in stores on Sept. 21.


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